Book: Brand Lands, Hot Spots & Cool Spaces

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Author: Christian Mikunda

This is my favourite book!
It inspires me to think how important the space design is. In this book, Christian Mikunda talks about various methods of space production from brand lands to mood management and the role of 'the third place'. If you want to know the answer to "why sell experiences?", you have to read this book.
The book is available in German, English, Korean and Chinese

Christian Mujunda Homepage: http://www.mikunda.com/
Amazon.com: http://www.amazon.com/dp/0749445734/ref=rdr_ext_tmb#_