Murrally

A online communication platform for collaoration.
Beta version: http://beta.mural.ly/

Channel 4

The new TV show, <Stephen Fry: Gadget Man>,
Stephen Fry shares his passion for the wonderful world of gadgets and new tech.
It is fun!

http://www.channel4.com/programmes/stephen-fry-gadget-man

Vittra school Telefonplan

Instead of a classic classroom setup with desks and chairs, a giant iceberg with a cinema, a platform and room for relaxation and recreation now accomodates many different types of learning situations. The Swedish free school organization Vittra’s new school in Stockholm has a physical design that promotes the organization’s educational methods and principles.
- Rosan Bosch

http://www.rosanbosch.com/en/project/vittra-telefonplan#

Creative Swap

Swap your creative skills for a week

Creative swap is a week long event where creative agencies swap one of their talented staff with a creative from another studio. It is free for all agencies with more than one employee across any of the creative fields; graphics, web, illustration, architecture, 3D, advertising etc. The swapping pairs are chosen randomly, giving you a great chance to learn from a discipline or skill set you may not have access to normally.
Creative swap wants to engage creative agencies across the UK to connect and talk more openly, sharing ideas, processes, inspiration, knowledge and experience.

Homepage: http://www.creativeswap.co/index.php

Farmer's Party

Kyung-Buk Bong-Hwa Farm, using organic agricultural techniques, met designer Jang-Sub Lee and created "Farmer's Party". It is a new network system which brings farmers and design together and connects to consumers with heathy products.

경북 봉화농원의 친환경농법을 고집하는 농부와 이장섭 디자이너가 만나 “파머스파티”라는 브랜드를 런칭했다. 기존의 농산물 유통구조의 불합리성을 극복하고자 방법을 찾던 중 디자인을 의뢰하면서 이 프로젝트는 시작되었다. 파머스파티는 대자연을 벗삼아 농민, 디자이너가 어우러져 새로운 생태문화를 창조하는 네트워크이다. 우리 땅에서 나는 생명의 가치를 정성껏 담아 소비자에게 건강한 상품을 전한다.

http://www.farmersparty.co.kr
http://magazine.jungle.co.kr/cat_magazine_special/detail_view.asp?master_idx=14751&pagenum=1&temptype=5&page=1&code=&menu_idx=98&main_menu_idx=90&sub_menu_idx=31&all_flag=1

Unit 5: Methods for ideation

We have experimented several ideation methods for our project.
Have you ever tries a matrix method for ideation? It does work!
It is important to have as many ideas as possible at the beginning, but you need to narrow down the amount of ideas as you move on to the end.

Matrix / Card Game (ideation)

Lotus Method (ideation and grouping) 

Brand positioning scale (idea illimination)

Grouping 

Matrix (idea ilimination)

Result

Samsung Case Study: Customer- Driven Brand

Story Telling

I like creating a story for a product or a brand. And, the current market trend is story telling.  

Rather than identifying a customer journey for service, I like to create a story board...

This is what we did during the class. Needs to be improved.

Example: http://www.designcouncil.org.uk/innocent

Unit 5: Design Process

Design processes from different design agencies and institues.

Design Council: http://www.designcouncil.org.uk/designprocess - Double Diamond

Fjord: http://www.fjordnet.com/methodology

Designin: http://designit.com/process

IDEO: http://trstrl.com/news/2011/5/3/an-illustrated-weekly-of-world-design-03-may-2011.html

(See Moodle)

Edward de Bono - Six Thinking Hats (Lecture Video)

 Lectures from de Bono. Old videos but a very interesting topic to learn.

He talkes about Parallel Thinking (or Six Thinking Hats) and explains how the theory works in practice.

Especially very helpful for both teachers and business managers.

Enjoy!

Source: YouTube

How to Use the Tool:

You can use Six Thinking Hats in meetings or on your own. In meetings it has the benefit of blocking the confrontations that happen when people with different thinking styles discuss the same problem.
Each 'Thinking Hat' is a different style of thinking. These are explained below:

• White Hat:
  With this thinking hat you focus on the data available. Look at the information you have, and see what you can learn from it. Look for gaps in your knowledge, and either try to fill them or take account of them.
• This is where you analyze past trends, and try to extrapolate from historical data.
• Red Hat:
  'Wearing' the red hat, you look at problems using intuition, gut reaction, and emotion. Also try to think how other people will react emotionally. Try to understand the responses of people who do not fully know your reasoning.
• Black Hat:
  Using black hat thinking, look at all the bad points of the decision. Look at it cautiously and defensively. Try to see why it might not work. This is important because it highlights the weak points in a plan. It allows you to eliminate them, alter them, or prepare contingency plans to counter them.
• Black Hat thinking helps to make your plans 'tougher' and more resilient. It can also help you to spot fatal flaws and risks before you embark on a course of action. Black Hat thinking is one of the real benefits of this technique, as many successful people get so used to thinking positively that often they cannot see problems in advance. This leaves them under-prepared for difficulties.
• Yellow Hat:
  The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it. Yellow Hat thinking helps you to keep going when everything looks gloomy and difficult.
• Green Hat:
  The Green Hat stands for creativity. This is where you can develop creative solutions to a problem. It is a freewheeling way of thinking, in which there is little criticism of ideas. A whole range of creativity tools can help you here.
• Blue Hat:
  The Blue Hat stands for process control. This is the hat worn by people chairing meetings. When running into difficulties because ideas are running dry, they may direct activity into Green Hat thinking. When contingency plans are needed, they will ask for Black Hat thinking, etc.

A variant of this technique is to look at problems from the point of view of different professionals (e.g. doctors, architects, sales directors, etc.) or different customers.

More info: http://www.mindtools.com/pages/article/newTED_07.htm

Nike Air Mag "Marty McFly"

I would like to see how Nike Innovation Kitchen is operated.
There is no limit to think!
Nike is planning to launch this product a.k.a Marty McFly (from the movie Back to the Future II) in 2015. Really?

Source: http://kickgamedvd.blogspot.co.uk/2010/08/nike-air-mag-marty-mcfly-patent-news.html

Roger Martin

Roger Matin: Rotman School of Management

Roger Martin on Design Thinking

Steven Johnson: Where good ideas come from

NIKE Innovation Kitchen

To read
http://www.businessweek.com/magazine/content/04_38/b3900001_mz001.htm
http://blog.oregonlive.com/playbooksandprofits/2011/05/nike_designer_describes_life_i.html
http://nikeinc.com/news/tales-from-the-kitchen-nike-free#/inline/9657
http://www.nikebiz.com/crreport/content/pdf/documents/en-US/full-report.pdf

David Kelly: How to build your creative confidence

David Kelly suggests, creativity is not the domain of only a chosen few. Telling stories from hid legendary design career and his own life, he offers ways to build the confidence to create...

He believed his mission is to "help as many people as possible regain the crative confidence they lost along way."

Source: http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html

Homeplus Tesco Virtual Store

Design Museum - Design of the Year 2012

The Homeplus virtual store in an innovative shopping experience is an underground station that allows commuters to shop for food on their way to or from work. In August 2911, Homeplus, the South Korean division of the UK-based retailer Tesco, opened the first virtual store in an underground station in the capital Seoul. From large illuminated billboard displays that mimic supermarket shelves, customers are able to select their purchases by scanning barcodes with their smartphone and using a mobile app.

Once customer's hopping is complete, their 'digital trolley; is sent and the products are delivered to their home that same day. Aimed to help busy people by providing a quick and more convenient method of shopping, the initial trial at one Seoul underground station will be expanded to other stations.

Korea’s Tesco reinvents grocery shopping with QR-code “stores”

There’s just no time to make a trip to the grocery store some weeks. Tesco Home Plus is a supermarket chain in Korea that’s vying to be rated No. 1, and leave its second place spot to E-Mart, its main competitor. E-Mart has a greater number of stores than Tesco, but the company is determined to become the No. 1 grocery chain without increasing the number of stores. How does it plan to do this? Why, with the use of a smartphone, of course.

According to Tesco, Koreans are the second hardest working people in the world, and time is literally money. Taking an hour a week for grocery shopping can be a real drag, so the company devised a way to have the store come to the people. Tesco set up virtual grocery stores in locations like subway/metro stations so that people can literally do their grocery shopping while waiting for the train.

The walls are plastered with posters that resemble the aisles and shelves of a supermarket. They’re lined from top to bottom with the products you’d normally see while grocery shopping. The only difference is that you can’t just grab the product and check out. The groceries each have a QR code which the shopper scans with a smartphone camera and adds to a shopping list. When the shopper has scanned all the codes for all the groceries needed, he pays using his phone and the groceries are then delivered to his home.




QR-code-based shopping allows the customer to shop at more locations, many of which are more convenient than making a trip to the grocery store. A big advantage of getting your groceries delivered right to your door is that in major cities where driving isn’t really an option, people are left lugging heavy bags on the train and up a couple of flights of stairs before they reach their door.

A nitpicky gripe to this way of shopping is that checking out the product’s information will be impossible. More specifically, the shopper won’t be able to turn the product around to see the nutritional facts. As far as I can tell, there’s no way to look at this in the store displays. There may be an option available once you scan your QR code, but otherwise, people will literally be buying food based on a photo. You also don’t get to choose what produce you buy, which is a nice part about shopping in a store. Do you like your bananas a little more un-ripened than ripe? You’ll get whatever the store decides to deliver, meaning you can’t pick and choose the exact product that you want. A small price to pay for convenience we suppose.

This isn’t the first case of ordering groceries to be delivered to your home, but it’s unique since you’re not just sitting in your home clicking on a website. The customer actually gets to stroll down the “aisle” while waiting for a train to arrive and visually make their choices.

Source: http://www.geek.com/articles/mobile/koreas-tesco-reinvents-grocery-shopping-with-qr-code-stores-20110628/

Seven-screen pavilion by OMA for Kanye West

Kanye West‘s first short film was shown on seven cinema screens surrounding the audience inside a pyramid designed by architects OMA at the Cannes Film Festival in France yesterday.

Kanye West’s seven-screen pavilion, designed by OMA, unveiled at Cannes Film Festival

An OMA-designed temporary pavilion at the 2012 Cannes Film Festival was inaugurated with a screening of Kanye West’s debut short film Cruel Summer. The pavilion, with a design led by Shohei Shigematsu, is a raised pyramid containing a seven-screen cinema invented by West’s creative team, Donda.

The pavilion is designed to immerse the audience in a space defined by seven screens of cinematic proportions (17’ x 17’, 17’x30’’). Shot with a custom seven-camera rig in Qatar, Cruel Summer was envisioned for this space as a constellation of projections that wrap around the audience through the configuration of the screens.

Located along Palm Beach, the pyramid’s canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200 seat auditorium. OMA worked with Cannes-based production team Ar’Scene to design an optimized triangular steel frame to accommodate the pavilion’s unique technical requirements.

“The pyramid subtly distinguishes itself from the context of white event sheds in Cannes while achieving a structure able to suspend the complex screen, sound and projection installations,” partner-in-charge Shohei Shigematsu commented. “We are excited to be involved in developing this prototype for a new cinematic experience, together with other creative entities.”

The project was designed out of OMA’s New York office with project architect Oana Stanescu in collaboration with Donda and 2×4, Inc. The pavilion will be open for two days of public screenings on May 24 and 25.

More info: http://www.dezeen.com/2012/05/25/seven-screen-pavilion-by-oma-for-kanye-west/#more-212757

The 20 Most Beautiful Bookstores in the World

Bookstore is one of myinspiration. I do not read a lot, but I walk often into bookstores to feel some sort of unidentifiable energy from books. Do you know what I mean?

The 20 Most Beautiful Bookstores in the World

A gorgeous converted Dominican church gives the power of reading its due diligence. Selexyz Bookstore, Maastricht, Holland

This majestic converted 1920s movie palace uses theatre boxes for reading rooms and draws thousands of tourists every year. Librería El Ateneo Grand Splendid, Buenos Aires, Argentina

For those browsers not as impressed by architecture as they are by the beauty of books upon books upon books in narrow hallways — not to mention a place to nap. Shakespeare & Company, Paris, France

This beautifully designed space has surprising shapes, cleverly constructed nooks and crannies and even a tree or two. The American Book Center, Amsterdam, the Netherlands

More info: http://www.flavorwire.com/254434/the-20-most-beautiful-bookstores-in-the-world#20

Definitions of Service Design

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.

- wikipedia

Service Design is an emerging field focused on the creation of well thought experiences using a combination of intangible and tangible mediums. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, trasportation, and healthcare…

- The Copenhagen Institute of Interaction Design

Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.

- UK Design Council

Service design is a design specialism that helps develop and deliver great services. Service design projects improve factors like ease of use, satisfaction, lotalyu and efficiency right across areas such as environments, communications and products – and not forgetting the people who deliver the service.

- Engine Service Design

Service design is a relatively new discipline that asks some fundamental questions: what should the customer experience be like? What should the employee experience be like? How does a company remain true to its brand, to its core business assets and stay relevant to customers?

- The Guardian

Unit 2: Visual Thinking

We started with collecting information

Used sticky notes

And

Here is what we ended up with!

Move around sticky notes, connecting points, grouping and eliminating ideas