David Kelly: How to build your creative confidence

David Kelly suggests, creativity is not the domain of only a chosen few. Telling stories from hid legendary design career and his own life, he offers ways to build the confidence to create...

He believed his mission is to "help as many people as possible regain the crative confidence they lost along way."

Source: http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html

Brand

A brand is a name, term sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
- American Marketing Association

Effective brands transcend logos, advertising campaigns, and social media presence. Sure, images and messages are important, but the real power in brand today lies in creating dynamic, meaningful relationships with customers that evolve over time. The most successful brands start an ongoing dialogue with people that — through a compelling mix of seamlessly connected products, services, experiences, spaces, and digital interactions — fosters curiosity, trial, love, and loyalty.
- IDEO

(IDEO's Prototyping retail artifacts and color palettes helped lead to an in-store experience for Samsung’s Bean Pole brand) More info: http://www.ideo.com/expertise/brand/

Book: Change by Design

Change by Design: How Design Thinking Creates New Alternatives for Business and Society: How Design Thinking Can Transform Organizations and Inspire Innovation

Author: Tim Brown

"Design thinking is valuable not just in co-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing."

This is Tim Brown's mind map about how he wants to tell the story in his book.
His talk: http://vimeo.com/5861210

Amazon: http://www.amazon.co.uk/Change-Design-Alternatives-Organizations-Innovation/dp/0061766089/ref=sr_1_1?ie=UTF8&qid=1333452511&sr=8-1#_

TED: IDEO

David Kelly

IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York. David Kelley’s company IDEO helped create many icons of the digital generation, but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

TED Website:
http://www.ted.com/talks/lang/en/david_kelley_on_human_centered_design.html

Tim Brown

At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't).

Tim Brown is the CEO of the "innovation and design" firm IDEO -- taking an approach to design that digs deeper than the surface.

TED Website:
http://www.ted.com/talks/tim_brown_on_creativity_and_play.html

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects -- even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory "design thinking."

TED Website:
http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html

IDEO Introduces Designs On- Food

Another interest...my obsession with food!
http://www.ideo.com/images/uploads/news/pdfs/Designs_on_Vol03_LR.pdf

Inside IDEO

IDEO's organisation culture on ABC Nightline, IDEO Shopping Cart Challenge

(Source: from YouTube)

These video clips are ages old. Surprisingly, the shopping cart introduced on the program exists nowadays.

Thank you IDEO!

IDEO's Design Thinking

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
- Tim Brown, president and CEO

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. Nobody wants to run an organization on feeling, intuition, and inspiration, but an over-reliance on the rational and the analytical can be just as risky. Design thinking provides an integrated third way.

The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Inspiration is the problem or opportunity that motivates the search for solutions. Ideation is the process of generating, developing, and testing ideas. Implementation is the path that leads from the project stage into people’s lives.

Under this system, IDEO uses both analytical tools and generative techniques to help clients see how their new or existing operations could look in the future — and build road maps for getting there. Our methods include business model prototyping, data visualization, innovation strategy, organizational design, qualitative and quantitative research, and IP liberation.

All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.

More info: http://www.ideo.com/about/