Showing posts with label Lesson Review. Show all posts
Showing posts with label Lesson Review. Show all posts

Thursday, 30 August 2012

Unit 5: Methods for ideation

We have experimented several ideation methods for our project.
Have you ever tries a matrix method for ideation? It does work!
It is important to have as many ideas as possible at the beginning, but you need to narrow down the amount of ideas as you move on to the end.

Matrix / Card Game (ideation)

Lotus Method (ideation and grouping) 

Brand positioning scale (idea illimination)

Grouping 

Matrix (idea ilimination)

Result

Friday, 24 August 2012

Recent Retail Market Trends

Trends, which are relevant to the M&S project

1. Cash-less: People use non-cash payment devices including credit card and PayPal
2.  Info-lust (Point-know-buy / Right here, right now): People desire for new information on products and want to product immediately
3.  Human brands: Business is influenced by customers and their lifestyle is reflected on product development
4. Statusphere – Status stories: All about online status, e.g. ‘Like’ in Facebook, ‘follower’ in Twitter
5. Discover and decide (F-Factor): two main moments in every purchase – discover a product or service, and decide to buy or use (fans, followers, friends’ comments are influential)
6. Customise (MIY): Make-It-Yourself and express yourself
7. Own-less: Sharing, renting and giving
8. Recommerce: Customers re-sell purchased products
9. Reward: Collecting points and receiving gifts from brands

Friday, 17 August 2012

Samsung Case Study: Customer- Driven Brand


Story Telling

I like creating a story for a product or a brand. And, the current market trend is story telling.  
Rather than identifying a customer journey for service, I like to create a story board...

This is what we did during the class. Needs to be improved.




Monday, 13 August 2012

Wednesday, 18 July 2012

Project Management Methodologies: How Do They Compare?

Agile Methodology

Though Agile was first utilized in IT projects, the bottom line on Agile methodology according to a simplified method I wrote is, “using the best process through empowered teams, customer involvement, and the ability to analyze and quickly control changes to the project scope at inception and throughout the lifecycle of the project.”

Whew, what does that even mean? Basically, using Agile management in a project helps you define the project clearly with stakeholders and team input, sprints or iterations assigned to a small groups, effective project monitoring, immediate change instead of constant review, along with constant communication throughout the project. Essentially, in my article Agile for Dummies: Making Sense of It All, a process at a auto service center that took 12 steps to complete was re-evaluated using Agile, cutting the process down to only 4 steps. Simply put, Agile cuts project bottlenecks.

PRINCE2®

According to the official PRINCE2 website, this management methodology developed in the UK includes six variables, “costs, timescales, quality, scope, risk, and benefits.” The article PRINCE2 Project Management Methodology goes a step further in identifying the method; “PRINCE2 is an acronym for PRojects IN Ccontrolled Environments.” It could be argued that this method combines all practices offered through PMBOK including a consistent approach, focus on business justification, control through review, stakeholder involvement from beginning to end, and continuous improvement.
PRINCE2 roles are very specific in design including the project management, users, customers, and suppliers. With PRINCE2, however, teams report to the project manager who in turn, before risks, problems, or changes occur is required to report to a compilation of users, customers, and suppliers for effective decision-making outcomes.

Six Sigma / Lean Six Sigma Methodologies

Perhaps Agile management developed through Six Sigma and Lean Six Sigma and those who believe so adamantly in the Agile method will tell you they are never going back. In the article Key Concepts of Six Sigma, the process is defined as a “statistical concept that measures a process in terms of defects. Achieving Six Sigma means your processes are delivering only 3.4 defects per million opportunities or DMPO.” Six Sigma started with two phases, the DMAIC phase and the DMADV phase. The DMAIC phase or defining, measuring, analyzing, improving, and controlling are first used to keep projects within specification guidelines. Next comes the DMADV phase or defining, measuring, analyzing, designing, and verifying. In this phase project elements have completed the DMAIC phase and are perfected.
With Lean Six Sigma, the process is shorter by combining the two phases to realize results quicker. While quick doesn’t mean getting to the project deadline faster, it does mean by utilizing Lean Six Sigma, your processes within your phases are streamlined for quality.

Is there a "best" project management methodology? Read on to the next page for a discussion of this question.

If we look at every project management methodology is one better than another? Can you use any project management methodology on any project or must you choose the correct methodology? How to choose the right project management methodology for your project.

Wednesday, 11 July 2012

M&S project supporting materials


CITY A.M
Wednesday 11 July 2012



 London Evening Standard
Tuesday 10 July 2012 



The reason for change of management (the situation):
- Non-food sales down 6.8 per cent
- Unattractive fashion offers (strategy) and unfortunate weather situation
- Food business grew 0.6 per cent

More reading:

Friday, 29 June 2012

Unit 4: Discover Stage


Discover stage from Double Diamond Process
This is our group design thinking method... is it going to work?

Unit 4: Trip to M&S in Westfield

We went to Westfield to check the newest and the biggest M&S store.


 

The first impression is unexpectedly very nice. It feels almost like a nice department store. 

 

  

A high-tech device in the store. You can purchase from this machine if you don't find the product you want in the store. It looks like a giant iPhone.


Down to the Foodhall
 

Nicely designed interior and display
Wine and bread sections

 

Lovely English treats and exotic foods



Thursday, 21 June 2012

Unit 4: Decision Making

Dividing brands based on the leadership and products (business performances).

Some brands are ++ /+- / -- / ??
We need to pick one of the '--' brands and comapre with and learn from the '++' brands.
We finally chose Marks & Spencer. It took us 3 weeks to decide. What we need is a decision making skill!

Good leadership Vs. Management
We talked about Steve Jobs, who were a good leader of Apple. All I want to know is that if all the employees at Apple are happy with their working circumstances and condition. Obviously, a good manager is different from a good leader. I belive a good manager is like parents who are raising children.


Sunday, 3 June 2012

Unit 2: The final presentation

The presentation is ready, the booklet is ready and we are ready!


The mission has been successfully carried.
Thank you Mitja and Carrie for your support!
Now, time to finish the report...

Saturday, 19 May 2012

Unit 2: Prototype

The Rapid Prototyping Process

Rapid prototyping involves multiple iterations of a three-step process:
  1. Prototype
    Convert the users’ description of the solution into mock-ups, factoring in user experience standards and best practices.
  2. Review
    Share the prototype with users and evaluate whether it meets their needs and expectations.
  3. Refine
    Based on feedback, identify areas that need to be refined or further defined and clarified.
Source: from Mitja's lesson


Create personas and review the customer journey map to control touchpoints. Our goal is to shift the touchpoint to the earlier stage of customer journey.

Sunday, 13 May 2012

Unit 2: Venue Visit

We visited couple of venues on the weekend. We contacted most of the approved venue, but could reach only few of them. Many of the venues were fully booked and didn't heve time for us. Well, we still need to do your project. We thank for the ones invited us.

The Warren

    
 

Bickley Manor
 

Lujon