Unit1: Definition of Design Management

Definitions of Design Management

DMI
Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organisational success.
More info: http://www.dmi.org/dmi/html/aboutdmi/design_management.htm

Wikipedia
Design Management is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organisation for design. The objective of design management is to develop and maintain a business environment in which an organisation can achieve its strategic and mission goals through design, and by establishing and managing an efficient and effective system.
More info: http://en.wikipedia.org/wiki/Design_management

Pratt Institute
Design management is defined as the identification and allocation of creative assets within an organisation to create strategic, sustainable advantage.

Brigitte Borja de Mozota
Design management is rootes in the shift from a hierarchical model of management to a flat and flexible organisational model, which encourages individual initiative, independence and risk taking. Designers feel at ease with the new, more informal model of management. The new model is based on concepts like customer-driven management, project-based management, and total quality management, which all deal with design.
Design management has a two-fold objective:
To familiarise managers with design and designers with management.
To develop methods of integrating design into the corporate environment.

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Kathryn Best

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Hollins