Tim Brown, CEO of Ideo, is a design industry leader and key promoter of the concept of 'design thinking', a term given to the introduction of design methods and culture into fields beyond traditional design, such as business innovation. Though Tim sees design thinking as a catalyst for Ideo’s work he questions whether it can help us be more optimistic about the future of design.
Podcast:
http://www.designcouncil.org.uk/Documents/Audio/Intersections07/InterSections07_TimBrown.mp3
More info:
http://www.designcouncil.org.uk/about-design/How-designers-work/Design-thinking/
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