Author: Alexander Osterwalder, Yves Pigneur
Q: Are you an entrepreneurial spirit?
Q: Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization?
Q: Are you trying to find innovative ways of doing business to replace old, outdated ones?
Are you "Yes" or "No"?
This book starts with the questions above.
Table of Contents
The book is divided into five sections:
1. The Business Model Canvas, a tool for describing, analyzing, and designing business models,
2. Business Model Patterns, based n concepts from leading business thinkers,
3. Techniques to help you design business models,
4. Re-interpreting strategy through the business model lends, and
5. A generic process to help you design innovative business models, trying together all the concepts, techniques, and tools in Business Model Generation.
The last section offers an outlook on five business model topics for future exploration.
Finally, the afterword provides a peek into "the making of" Business Model Generation.
I answered "Yes", so I am going to continue reading this book.
Exciting!
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