Notes taken from the initial meeting with Bromley
• General information on Bromley wedding service:
– There are 6 choices of rooms at the Civic Centre
– 13 Approved venues are available in Bromley (+ 1 more venue will join soon)
– High season: May ~ September
– Bromley Registry Office attends to wedding fairs (twice a year)
– Customer’s decision making on the room selection: guest size à price à style and interior ( in order of importance)
– They are not willing to spend money for advertising
– A new brochure for ceremonies was out (ceremonies for different occasions)
• Positive activities:
– The Civic Centre building is located in an accessible area
– They have historic buildings
– The Rose Room has been newly re-decorated
– Smaller weddings are possible at the Civic Centre
– They provide personalized and friendly service
– Low price segment (office: 45 Pounds, civic centre: up to 460 Pounds)
– There are enough parking space available
– Good relationship between approved venues (venue meeting in every month)
• Challenges:
– The number of wedding ceremony in the borough Bromley (in registry office, civic centre, approved venue ) is decreasing
– The number of civil partnerships ceremony is decreasing
– There is no brand identity for the Bromley wedding service
– The website is not user-friendly
– Often miss the opportunity to reach potential customers (couples come to the office in the later stage after finding a wedding venue)
– The budget for operation is limited
– The number of staff is not sufficient
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