Unit 2: Converting need into demand

Three mutual reinforcing elements of design thinking: insight, observation and empathy

Bromley Wedding Service website: http://www.bromley.gov.uk/homepage/21/births_deaths_weddings_and_civil_partnerships

<Searching word: 'Bromley weddings'>

<The title of wesite>

- The official website for Bromley Registry Office could be found at the end of the list in Google searching engine

- Finding the right information for the wedding registration on the Bromley website is difficult

- The word ‘wedding’ next to the word ‘death’ on the heading of the title page

- Approved venues were listed in the official website, but no more than address and homepage link

- Kent was operating a micro-site, called ‘a Kentish Ceremony’ for the ceremonies in Kent, and the website provided information efficiently with easy structure, which was user-friendly.

A Kentish Ceremony: http://www.akentishceremony.com/

Wesminster: http://www.westminster.gov.uk/services/communityandliving/registrar/marriage/

Greenwich: http://www.visitgreenwich.org.uk/weddings

http://www.royalgreenwich.gov.uk/info/200067/marriages