Smart Supermarket

Smart supermarket offers recipes.

In Brazil, Hellmann’s prints customized recipes on grocery shoppers’ receipts

As part of a recent ad campaign for Hellmann’s mayonnaise in Brazil, recipes tailored to the ingredients the shopper had just purchased were printed out on the store receipt.

Last year we wrote about Spanish food brand Gallina Blanca and its initiative to send consumers personalized recipes via Twitter, but recently we came across a like-minded effort that takes the concept even further. Specifically, through a recent ad campaign for Hellmann’s mayonnaise in Brazil, recipes tailored to the ingredients the shopper had just purchased were printed out on the store receipt.

More info: http://www.springwise.com/marketing_advertising/in-brazil-hellmanns-prints-customized-recipes-grocery-shoppers-receipts/

Kochhaus

Kochhaus is a Geman one-stop SuBermarket (Subscription + Supermarket), which is selling ingredients selected for cooking recipes. An easy way for customers to shop, and a smart way for supermarket to sell.

 

More info: http://www.kochhaus.de/