Unit 5: Methods for ideation

We have experimented several ideation methods for our project.
Have you ever tries a matrix method for ideation? It does work!
It is important to have as many ideas as possible at the beginning, but you need to narrow down the amount of ideas as you move on to the end.

Matrix / Card Game (ideation)

Lotus Method (ideation and grouping) 

Brand positioning scale (idea illimination)

Grouping 

Matrix (idea ilimination)

Result