Monday, 26 March 2012

Unit 3: Glocalization

Globalisation + Localisation = Glocalisation
(with design & promotion cluster)
  • Customisation Index
  • Product Dissimiliarity
  • Environment Dissimilarity
  • Product Design
  • Quality
  • Features
  • Style
  • Colours
  • Accessories
  • Packaging
  • Mateial
  • Labelling
  • Size
  • Promotion
  • Price
  • Place
Posted by at
Labels: ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)