TED: IDEO

David Kelly

IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York. David Kelley’s company IDEO helped create many icons of the digital generation, but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

TED Website:
http://www.ted.com/talks/lang/en/david_kelley_on_human_centered_design.html

Tim Brown

At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't).

Tim Brown is the CEO of the "innovation and design" firm IDEO -- taking an approach to design that digs deeper than the surface.

TED Website:
http://www.ted.com/talks/tim_brown_on_creativity_and_play.html

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects -- even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory "design thinking."

TED Website:
http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html