Book: Change by Design

Change by Design: How Design Thinking Creates New Alternatives for Business and Society: How Design Thinking Can Transform Organizations and Inspire Innovation

Author: Tim Brown

"Design thinking is valuable not just in co-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing."

This is Tim Brown's mind map about how he wants to tell the story in his book.
His talk: http://vimeo.com/5861210

Amazon: http://www.amazon.co.uk/Change-Design-Alternatives-Organizations-Innovation/dp/0061766089/ref=sr_1_1?ie=UTF8&qid=1333452511&sr=8-1#_