Tuesday, 3 April 2012

Unit 1: Steven Johnson - Where Good Ideas Come From

Love this video!
Steven Johnson is the author of The Invention of Air.


Where do good ideas come from?
This video demonstrates Steven Johnson's theory of where good ideas come from.
We all want to be creative, have better ideas and innovative organizations.
But the question is, "how?"

His "hunch" pattern explains: slow hunch --> incubation --> collison of smalll hunches --> other hinches --> create systems --> breakthrough --> The Age of Enlightment / Modernism --> Engine of creativity --> a space where ideas mingle and swap --> create new forms --> historic increase in connecivity --> borrow other people's hunches and combine --> find a missing piece -> improve our own idea

Obviously this steps take quite a long time!

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