Showing posts with label Book. Show all posts
Showing posts with label Book. Show all posts
Monday, 8 October 2012
Tuesday, 3 April 2012
Book: Change by Design
Change by Design: How Design Thinking Creates New Alternatives for Business and Society: How Design Thinking Can Transform Organizations and Inspire Innovation
Author: Tim Brown
"Design thinking is valuable not just in co-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing."
This is Tim Brown's mind map about how he wants to tell the story in his book.
His talk: http://vimeo.com/5861210
Amazon: http://www.amazon.co.uk/Change-Design-Alternatives-Organizations-Innovation/dp/0061766089/ref=sr_1_1?ie=UTF8&qid=1333452511&sr=8-1#_His talk: http://vimeo.com/5861210
Book: Business Model Generation
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder, Yves Pigneur
Q: Are you an entrepreneurial spirit?
Q: Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization?
Q: Are you trying to find innovative ways of doing business to replace old, outdated ones?
Are you "Yes" or "No"?
This book starts with the questions above.
Table of Contents
The book is divided into five sections:
1. The Business Model Canvas, a tool for describing, analyzing, and designing business models,
2. Business Model Patterns, based n concepts from leading business thinkers,
3. Techniques to help you design business models,
4. Re-interpreting strategy through the business model lends, and
5. A generic process to help you design innovative business models, trying together all the concepts, techniques, and tools in Business Model Generation.
The last section offers an outlook on five business model topics for future exploration.
Finally, the afterword provides a peek into "the making of" Business Model Generation.
I answered "Yes", so I am going to continue reading this book.
Exciting!
Author: Alexander Osterwalder, Yves Pigneur
Q: Are you an entrepreneurial spirit?
Q: Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization?
Q: Are you trying to find innovative ways of doing business to replace old, outdated ones?
Are you "Yes" or "No"?
This book starts with the questions above.
Table of Contents
The book is divided into five sections:
1. The Business Model Canvas, a tool for describing, analyzing, and designing business models,
2. Business Model Patterns, based n concepts from leading business thinkers,
3. Techniques to help you design business models,
4. Re-interpreting strategy through the business model lends, and
5. A generic process to help you design innovative business models, trying together all the concepts, techniques, and tools in Business Model Generation.
The last section offers an outlook on five business model topics for future exploration.
Finally, the afterword provides a peek into "the making of" Business Model Generation.
I answered "Yes", so I am going to continue reading this book.
Exciting!
Tuesday, 6 March 2012
Book: Brand Lands, Hot Spots & Cool Spaces
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Author: Christian Mikunda
This is my favourite book!
It inspires me to think how important the space design is. In this book, Christian Mikunda talks about various methods of space production from brand lands to mood management and the role of 'the third place'. If you want to know the answer to "why sell experiences?", you have to read this book.
The book is available in German, English, Korean and Chinese
Christian Mujunda Homepage: http://www.mikunda.com/
Amazon.com: http://www.amazon.com/dp/0749445734/ref=rdr_ext_tmb#_
Author: Christian Mikunda
This is my favourite book!
It inspires me to think how important the space design is. In this book, Christian Mikunda talks about various methods of space production from brand lands to mood management and the role of 'the third place'. If you want to know the answer to "why sell experiences?", you have to read this book.
The book is available in German, English, Korean and Chinese
Christian Mujunda Homepage: http://www.mikunda.com/
Amazon.com: http://www.amazon.com/dp/0749445734/ref=rdr_ext_tmb#_
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