Article: H&M creates clothing line made out of left over pieces

Fashion brand H&M uses unsold clothes from previous lines to create a new collection

Friday 28 January 2011 12.46 GM

H&M is launching a new fashion line that is made from leftover clothing from previous collections. Photograph: CHRISTIAN CHARISIUS/Reuters

H&M's new line called Waste is made completely of left-over pieces from their Lanvin collection. Last year, H&M found itself in the middle of a PR firestorm when it was discovered that the company threw away its unsold clothes in New York City. H&M released a statement saying it would end the practice. The Waste line consists of 10 pieces and will be sold starting in February.

Textile waste is a big problem. An estimated 12.7 million tons of textiles were created in 2009, but the recovery rate for all unwanted textiles was 14.9 percent the same year, or 1.9 million tons. Most textiles saved from landfills end up in second-hand shops. Very few are used to make new clothing, which makes the Waste line so unique. And so clever, considering last year's PR firestorm.

Perhaps in the not so distant future, every major clothing retailer will have their own line made from left-over pieces.

About six months before it was revealed what H&M did with unsold clothes, Speedo found itself with 18,000 unwanted LZR Racer swimsuits after Fina, the swimming world's governing body, banned it from major swimming championships because it gave swimmers an unfair advantage. First launched in February 2008, Fina banned the swimsuits in July 2009. Speed gave the swimsuits to a designer who specialized in recycling textile waste, Orsola de Castro who made cocktail dresses out of the swimsuits.

"For recyclers, logo protection is our biggest stumbling block," de Castro said, "because what are you going to do with 1,000 defective Gap T-shirts that say gap? You can't use the g or the p. You can't make ap or ag because it's immediately recognizable." De Castro turned the Speedo logo upside down, made it into a butterfly and cut it to say 'ed.'

"It's groundbreaking," she observes. "In terms of sustainability there is nothing more advanced than this."

Louis Vuitton Films

PRADA: A THERAPY

Bally Luxury Swiss Lifestyle

Bally, the pride of Swiss fashion.
Now there is an interactive shopping experience video available.
I love the visual of this video with beautiful Swiss scenes, however, this is a little awkward for me to see the obvious stops between the film saying, "this is the point where you have to buy our products. Click now."
Was it necessary?

OWN LABEL

OWN LABEL is about high quality design without paying high prices for established brand names.

OWN LABEL was set up following a collaboration between students from the University of the Arts and London Business School. There are four original founders of the company, all of us share the same belief, that the consumers should determine what looks stylish and that the internet provides the ideal platform to showcase the talents of rising designers.

Homepage: http://www.own-label.com/

The Fleet Store Project

A school popup fashion store The Fleet Store is open. It is a good opportunity for young fashion designers.

Tumblr
http://www.tumblr.com/tagged/the-fleet-store

Facebook
http://www.facebook.com/Thefleetstore

Toast & Jam

Bread & Butter is one of the biggest fashion fair held in Berlin. Toast & Jam is Berlin's vintage fashion fair. What is the correlation between fashion and food?

More info: http://www.toastandjam.de/

Articles: Tavi Gevinson

TED x Teen

The Oracle of Girl World

AN hour into her summer of freedom, Tavi Gevinson was stuck somewhere between La Guardia and Degraw Street, inching her way through the rain-soaked traffic in Brooklyn. It was a Monday afternoon in early July, and about 200 teenagers had gathered at Littlefield, the Gowanus performance space, to see the 16-year-old fashion blogger turned online impresario.

“Tavi is on her way — her flight was delayed,” a girl in a floral headband told the expectant crowd, many of them raised on Ms. Gevinson’s offbeat pronouncements over the years (“I strongly feel that daisies are literally the best thing ever”).

In the meantime, the audience of mini fashionistas snacked on cupcakes and listened to readings from Rookie, the online magazine that Ms. Gevinson started last fall. The magazine grew out of Ms. Gevinson’s blog, The Style Rookie, which she started at the ripe age of 11. Writing in a spunky, discerning voice, Ms. Gevinson shared ruminations on everything from Proenza Schouler to gym class, and posted unsmiling self-portraits taken at her home, in Oak Park, Ill.

Then, in a whirlwind so sudden it now seems inexorable, Ms. Gevinson became the darling of those she’d revered, like John Galliano, Miuccia Prada and the Mulleavy sisters. Soon she was warping through the celebrity rinse cycle: sitting front row at fashion week, interviewing Rei Kawakubo in Tokyo and drawing praise from Lady Gaga. She even garnered some backlash from old-timers, including a Grazia editor who complained at a Dior show that her bow was blocking the runway.

By the time Teen Vogue named her “the luckiest 13-year-old on the planet,” in 2009, Ms. Gevinson had appeared on the cover of Pop magazine and starred in a video for Rodarte’s Target line. Later, she was profiled by both The New Yorker and The New York Times Magazine. With her thick glasses and dyed blue-gray hair (Tavi was sometimes mistaken for an outré granny), she was a petite tastemaker.

But all little girls grow up, and Ms. Gevinson wasn’t content to remain a novelty. In late 2010, she announced a new project: an online magazine inspired by Sassy, the Nirvana-era teen magazine that folded in 1996. Sassy’s founding editor, Jane Pratt, nurtured the venture, and within six days of its start Rookie broke one million page views.

Rookie has made ample use of Ms. Gevinson’s celebrity cachet, with contributions from Sarah Silverman and Lena Dunham and a cheeky video segment called “Ask a Grown Man,” which has featured Jon Hamm, Paul Rudd and Judd Apatow giving boy advice to teenagers. (To a girl in high school who said she was having trouble finding a boyfriend because she was overweight and “I intimidate boys because I am funny and independent,” Mr. Apatow advised patience. “Cool people will like you for who you are,” he assured her.)

Mr. Apatow said that he found out about Rookie from his 13-year-old daughter, Maude. “I got a ton of nice feedback from kids who seemed to get something positive from it,” he wrote in an e-mail.

John Waters, who did a Q. and A. for Rookie in February, called Ms. Gevinson a “go-getter.” “I’ve been following Tavi from the beginning, right when she dyed her hair gray,” he said. “She started the faux-old movement that I want kids to take further, drawing lines under their eyes.”

As her online empire has grown, Ms. Gevinson has branched out. This year, she gave a TED talk (“Still Figuring It Out”), appeared onstage at the Metropolitan Museum of Art with the nonagenarian fashion icon Iris Apfel, and sang a plaintive Neil Young cover for the animated short film “Cadaver,” in which she voices a character opposite Christopher Lloyd and Kathy Bates.

The Brooklyn event was the kickoff of the inaugural Rookie Road Trip, a 16-city tour across America. For the last month, Ms. Gevinson and her cohorts have been traveling through cities like Omaha, Salt Lake City and Boise, in search of kindred spirits and the open road...

Read more: http://www.nytimes.com/2012/07/29/fashion/tavi-gevinson-the-oracle-of-girl-world.html?_r=1

Tavi Gevinson: Still in the Limelight (Video)

http://video.nytimes.com/video/2012/07/27/fashion/100000001672893/tavi-gevinson-still-in-the-limelight.html

Nike Air Mag "Marty McFly"

I would like to see how Nike Innovation Kitchen is operated.
There is no limit to think!
Nike is planning to launch this product a.k.a Marty McFly (from the movie Back to the Future II) in 2015. Really?

Source: http://kickgamedvd.blogspot.co.uk/2010/08/nike-air-mag-marty-mcfly-patent-news.html

Bally Heritage

I like brands with history.
Bally is a Swiss fashion brand which has a heritage of  shoe making.

More info: http://experience.bally.com/world-of-bally/heritage/1851-1920s/



M&S project supporting materials

CITY A.M

Wednesday 11 July 2012

 London Evening Standard

Tuesday 10 July 2012 



The reason for change of management (the situation):

- Non-food sales down 6.8 per cent

- Unattractive fashion offers (strategy) and unfortunate weather situation

- Food business grew 0.6 per cent

More reading:

http://www.mortgagerates.org.uk/news/marks-and-spencer-bank/

http://www.ft.com/cms/s/0/ea428f92-cf67-11e1-bfd9-00144feabdc0.html#axzz20tR2Qcvy

http://www.retail-week.com/sectors/fashion/marks-and-spencer-fashion-where-did-it-all-go-wrong/5038522.article?blocktitle=Marks-&-Spencer&contentID=7892

Fashion Illustration

Fashion Illustration: Chanel, Cally Blackman, Burberry, Michael Kors, Louboutin, etc.



Ethical Fashion (Bag)

Rising Tide Fair Trade
At Rising Tide Fair Trade, we believe that that the choices you make as a shopper can better our global society, making waves that will impact our general prosperity now and into the future. By creating a demand for fair trade goods, and in turn, pressure for a more just trading system, shoppers have the power to turn the tide. We think you should feel good not just about the quality and beauty of your wardrobe, but also about the origin of the products you choose to wear. For this reason, we work to create eye-catching, one-of-a-kind bags using traditional textiles, while ensuring a fair wage and a people and planet-friendly production process.

Homepage: http://www.rtfairtrade.com/

Cyclus
At Cyclus we act with common sense, promoting and making better uses of resources. We believe in design as a way to keep us connected to our environment and communities.

We see nature as a leading example, to be admired and respected. We believe in functional design, which delivers benefits as a top priority.

We propose new forms in our quest to continually reinvent.

We believe that protection is also conservation. This is why we are committed to delivering high quality, durable products, which apart form the inner tubes, are made with the best quality raw materials, guaranteeing top comfort and durability. 

We are a team with the firm goal of doing things better each and every time.

Homepage (English): http://www.cyclus.com.co/en

Freitag

Homepage: http://www.freitag.ch/

Elvis & Kresse

Elvis & Kresse creates stunning life-style accessories by re-engineering seemingly useless wastes. The innovative and pioneering Fire-Hose range is made exclusively from genuine de-commissioned British fire brigade hoses which, after a distinguished career fighting fires and saving lives, were otherwise destined for landfill.

Homepage: http://www.fire-hose.co.uk/index.html

The Cool Hunter: Prada's Market 2005

 These days Prada isn’t just a name in fashion. The venerable Italian fashion house has its elegant fingers in several other pies including mobile phones and staging mammoth events.

 Last month the label hosted one of the parties of the year in the city of Valencia in Spain to celebrate the America’s Cup. As principal sponsors of one of the participating yachts, Luna Rossa, Prada spared no expense at its lavish VIP do held at the Central Market which is normally home to a buzzing produce market.

 The event attracted a slew of local and international celebrities who lapped up the unique ambience – organizers left a lot of the stalls intact including fruit stalls and delis, and guests were invited to sample the produce on offer. One deli housed the event’s DJ, who mixed tunes amid the Parma ham and anchovy tins, while other stalls where converted into mini showcases of Prada accessories; with belts and bags hanging from hooks as if they were pieces of fruit. In one deli stall Prada even displayed its silk turban range.

Dinner was served on a series of intimate dining tables that were scattered through out the venue, giving party goers the feeling that they were at an elegant dinner party. By Laura Demasi.

More info: http://www.thecoolhunter.co.uk/events/30

Hermes Artisan in Seoul

Hermes artisans were in Shinsegae Department Store Seoul last week and presented their craftmanship to the audience live.

Korean blogger 'Swingfish':
http://blog.naver.com/swingfish?Redirect=Log&logNo=110097364473
Hermes Hearts and Crafts:
http://www.lesmainsdhermes.com/en/artisans/micha-l