Nike Air Mag "Marty McFly"

I would like to see how Nike Innovation Kitchen is operated.
There is no limit to think!
Nike is planning to launch this product a.k.a Marty McFly (from the movie Back to the Future II) in 2015. Really?

Source: http://kickgamedvd.blogspot.co.uk/2010/08/nike-air-mag-marty-mcfly-patent-news.html